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Lee Yi Ni

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A Monthly Curated Newsletter

As humans, we often like to think we're right, even when we can be wrong at times. Many of us have the unconscious tendency to seek information that support our existing beliefs & disregard or undermine those that do not match ours. But doing so without awareness or questioning can have adverse effects in the way we think, make decisions & live our lives. Today, I'd like to share with you some potential consequences of confirmation bias & what we can do about them.

World’s richest man says highly intelligent people do this one thing

To Amazon billionaire and world’s richest man, Jeff Bezos, this phrase is extremely true. He believes one single trait distinguishes highly intelligent people from all over people: the ability to reassess and change their minds.

 
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Investing and the Danger of Confirmation Bias

Sound advice on how we should be aware of the dangers of confirmation bias in finances and how we can approach investing responsibly.

 
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Why you think you're right — even if you're wrong by Julia Galef

 
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I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
 
Lee Yi Ni
 
 
 
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Testimonials and Referral Notes

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Deepak & Akshata

Yi Ni and Kenneth were candid and had the right amount of questions to understand our background and needs. They patiently clarified our doubts and paved the path to smart investing. They understood our requirements and suggested balanced plans. Both showed us multiple options and also clarified why these are suitable for us. Glad to have them as our consultants. We wish to recommend them for any future investments.

Keegan

As someone who's accident-prone, injury expenses can really add up. Thanks to Yi Ni's recommendations, I found a perfect plan for someone like me! Her guidance simplified the process and gave me valuable insights into student insurance options, which is a huge relief for someone as prone to accidents as I am!

Gerlyn, Student

Yi Ni is a caring and approachable person when I first knew her. After I found out that she’s a financial advisor and that I needed one, I immediately thought of seeking her consult. She was very detailed in her explanations and never failed to clarify my doubts. I am glad that I found a new friend and an advisor that I can trust!

Andrea Lye

I have known Yi Ni for many years since our secondary school days. She has been a great help when it comes to financial literacy and helping me to understand the basics of financial planning.

Patricia

I’m glad that I decided to meet up with Yi Ni to discuss my insurance coverage, if not I would not have known that I was underinsured! She was able to devise a plan that suits my needs (critical illness, hospitalisation and accident) and is within my financial capabilities, not to mention that she went an extra mile to prepare a PPT to help me visualise things better. I definitely feel more confident about my coverage now and would totally recommend her services 👍🏽

Muzhafar, HR

Yi Ni helped me clarify my doubts and answered my questions in a way that even if you have zero knowledge, you would be able to understand. The way she explains and takes her time to ensure that I understand the plan and advise me is so helpful and considerate. To add on, Yi Ni is a very capable Financial Consultant, her jovial and honest personality made building rapport with her a wonderful process. 5⭐️ Would recommend her to be your Financial Consultant! 😊